Writing

Cultivate & Motivate

Learnings, teachings, and tips & tricks for you to reference as you find yourself and your leadership style.

Leadership Aastha Gaur Leadership Aastha Gaur

Where’s the broom

Elise, my hair stylist, is well known for her skill with vivid colors. There are a ton of people who want to learn from her, and she usually has a different assistant every time I go in. Since I am in that chair for a good 4–6 hours, we end up talking about all sorts of things when I am there. One of those topics I brought up was her new assistant, let’s call them T. I could tell Elise really liked them, and I wanted to hear more. Elise told me she instantly knew T was going to be a good fit, and this story is why.

Read More
Non-fiction Aastha Gaur Non-fiction Aastha Gaur

Skills: Scrolling through Instagram

I scroll, and scroll. I Like a lot, I like some. I bookmark, and comment, and post and repost, and DM and share via DM and Story and reshare a Story and do all the things a good citizen would do. But mostly, I judge. And then I turn around and post novel, inventive, and never seen before groundbreaking content. I post videos of perfection in the form of dance. Down to their powder pink boots, blush sports bra, and red booty shorts completely co-ordinated with the fuchsia lights in our studio.

Read More
Non-fiction Aastha Gaur Non-fiction Aastha Gaur

April 2, 2011

Every seat in the house is occupied. The man who’s been my neighbor to my left for the last 7 hours yawns and stretches. He seems to make a deal with himself, or perhaps with god, as he shakes himself awake. He settles on the edge of his seat with his hands folded in a silent prayer. My friend on my right is not so silent with her prayer. I can feel her tapping her foot, muttering something that makes no sense to me but sounds like a distant prayer from a land now distant for all of us. The mass of green being projected on the big screen is reflected in her eyes. I look around and see it reflected on the hundreds of faces around us.

Read More

With over 15 years of experience navigating the vibrant world of User Experience design and leadership in media & technology, I currently lead a team of 100+ professionals in Customer Engagement at Google.